What is Printing Materials and Why Do We Use Them?

Author: Evelyn

Mar. 07, 2024

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Tags: Packaging & Printing

Print materials, and how you choose to market them to your desired target audience, come in many forms. From postcards and brochures to business cards, direct mail, and much more, print materials are used to represent your business or promote your brand.

Print marketing, through utilizing effective print materials, is one of the most powerful tools your business can use to boost brand awareness, increase customer retention, and drive sales. This is because people still enjoy and trust something that is tangible. Unlike digital marketing efforts, print marketing can’t be blocked or deleted with one click.

In-field sales representatives use print in customer-facing meetings and interactions. Partners use print materials to drive the strategy by representing data through data and sell sheets. Even event marketers tie content to context by developing rack cards, brochures, and flyers for conferences and tradeshows.

The options for

Print Materials

are limitless, and they continue to be important whether you’re a start-up or large, established business.

No matter your purpose for using them, print materials have to be designed well to make a good impression. The best-printed materials are both eye-catching and simple, and they use the same fonts, colors, and themes so they all work together for brand recognizability and consistency.

In many cases, these printed materials are the first interaction customers will have with your company. If your printed marketing materials are low quality, consumers will assume your products are, too. That’s where our team at Raborn Media comes in.

A few of the types of high-quality print materials our graphic designers can design are:

  • Business cards

  • Letterheads and envelopes

  • Company brochures

  • Presentation folders

  • Postcards

  • Flyers

  • Catalogs

  • Newsletters

  • Magazines

Our graphic design team is well-versed in designing a variety of

Print Materials

, and we use that experience and expertise to your advantage.

Fused deposition modeling (FDM), also known as fused filament fabrication (FFF), is the most widely used form of 3D printing at the consumer level, fueled by the emergence of hobbyist 3D printers. 

This technique is well-suited for basic proof-of-concept models, as well as quick and low-cost prototyping of simple parts, such as parts that might typically be machined.

Consumer level FDM has the lowest resolution and accuracy when compared to other plastic 3D printing processes and is not the best option for printing complex designs or parts with intricate features. Higher-quality finishes may be obtained through chemical and mechanical polishing processes. Industrial FDM 3D printers use soluble supports to mitigate some of these issues and offer a wider range of engineering thermoplastics or even composites, but they also come at a steep price.

As the melted filament forms each layer, sometimes voids can remain between layers when they don’t adhere fully. This results in anisotropic parts, which is important to consider when you are designing parts meant to bear load or resist pulling.

What is Printing Materials and Why Do We Use Them?

Guide to 3D Printing Materials: Types, Applications, and Properties

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