What is Custom Made Membership Cards and Why Do We Use Them?

Author: CC

Mar. 07, 2024

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Tags: Packaging & Printing

Are you interested in finding ways to make your customers more loyal to your business? If so, have you considered implementing a membership card system? 

In this article, we’ll explore how these systems work and the benefits they provide. We’ll also discuss how you can easily integrate a loyalty card system into your business.  

We’ll provide practical insights into features and cost-saving strategies that can help improve customer satisfaction and boost your revenue. 

Let’s get started!

The importance of membership card systems

Managing memberships has become more accessible with a digital membership card system. With this modern approach, you can quickly identify individuals, monitor their preferences, and reward loyalty while strengthening your brand.

The evolution of membership cards

Physical cards with magnetic stripe that can easily be lost, damaged, or misplaced are relics of the past. 

Digital membership cards eliminate this hassle for your members and make identifying themselves, facility usage, accessing exclusive discounts, virtual events, and other perks associated with your club or organization a breeze. 

It saves time and money and provides a more comfortable member experience overall.

Integration with mobile wallets

Members can easily store and use their digital membership cards with popular mobile wallets like Apple and Google Wallet. 

They don’t have to dig through their physical wallets or wait in long lines! 

Upon entering your club, they can simply scan the bar code on their digital cards. Keeping track of all your offers is also simple, as they can access everything through just one account.

Personalization and branding

Creating digital membership cards is an excellent way to showcase your brand and foster member loyalty. 

By personalizing cards with a logo, ID number, images and member details, you can make them stand out and give members a sense of belonging to your organization. 

As you can see, digital membership card systems offer many benefits, making them valuable to any membership program.

Essential features of an effective membership card system

An effective membership card system will streamline your operations and boost satisfaction levels for both administrators and members. 

Read on to discover how.

Always accessible, never lost

One of the key features of a successful membership card system is digital access. By embracing this technology, members will always have their credentials at their fingertips, eliminating the risk of lost or forgotten physical cards.

Database management made easy

A well-organized system is crucial for any organization as it ensures that member and program information is readily available and easily accessible to the relevant personnel. It facilitates administrative processes and helps in maintaining records accurately and efficiently.

Instant distribution and updates

Keeping members engaged is critical to the success of any membership program. The ability to distribute cards instantly enhances the member experience and ensures that the information on the card is always up-to-date.

Seamless check-in processes

When customers have a membership card, they can quickly swipe it at the check-in counter, which helps to save time and minimize the hassle of filling out forms or providing identification. It can improve overall satisfaction with your business, as members appreciate a quick and efficient check-in process.

Simplifying access control

Having control over who enters your space is crucial for maintaining a secure environment. It provides peace of mind, knowing that only authorized individuals will be allowed in.

Expiration date and renewals

Automatic tracking of expiration dates and facilitating a seamless renewal process are crucial to the success of your membership program. It helps keep members engaged and prevents disruptions in their access to exclusive benefits.

Secure and up-to-date

Protecting sensitive information by prioritizing data security and regular updates is crucial to maintaining the system’s security and reliability, providing both administrators and members peace of mind.

Analytics and reporting

A membership card system with analytical capabilities allows administrators to gain insights into member behavior, preferences, and trends, facilitating strategic planning.

What is PassKit?

PassKit is a customer loyalty software that integrates with Apple and Google Wallet. It helps businesses create and manage mobile loyalty and membership programs. 

It enables you to design mobile membership cards, loyalty cards, mobile tickets, digital coupons, and various mobile wallet passes.

You can engage customers and motivate them to return by offering rewards and personalized promotions. Members can store and use these cards in their digital wallets, collecting points and redeeming rewards whenever they visit your business. 

PassKit makes it easy to foster loyalty and provide a seamless digital experience for your customers. 

You can start a 45-day free trial and explore its key features.

What makes PassKit the best membership card system

PassKit is an all-in-one solution that offers a wide range of features, making it the preferred choice for businesses looking to set up a robust membership card system.

Let’s discuss all the key components of our digital membership card software.

Mobile wallet integration

With PassKit, you can easily integrate membership cards into users’ mobile wallets, providing easy access and enhancing the overall convenience of your program. It ensures your customers can access your program even on the go, making it an excellent solution for businesses with a mobile-first approach.

Membership card templates

PassKit offers professionally designed loyalty card templates that you can easily customize with our Pass Designer  to create a unique and branded experience for your members. All templates comply with Google and Apple Wallet guidelines and appear perfectly on users’ mobile devices.

Branding and customization

PassKit gives you complete control over the branding and customization of your loyalty membership cards. You can design membership cards and personalize every aspect of your program, from logos and color schemes to including custom fields and QR code, making your membership program an extension of your brand.

Read our guide on how to make a membership card with PassKit.

Multi-tiered memberships

PassKit enables you to implement multi-tiered membership structures to cater to customer segments, offering tailored rewards and incentives. It allows you to create a personalized experience for each member, increasing engagement and loyalty.

Point accumulation and redemption

Our digital membership card app enables your customers to collect points and redeem rewards using their mobile devices. You can manage, and track member points effortlessly, facilitating seamless redemption processes that improve customer satisfaction and increase their engagement with your loyalty program.

Integration with POS and CRM systems

You can easily integrate PassKit with your Point of Sale (POS) and Customer Relationship Management (CRM) systems, ensuring your loyalty program operates smoothly without interruptions.

It makes it easy to track customer transactions, reward loyalty, and manage customer data, all while streamlining the entire process. 

You’ll save time and resources, and your customers will appreciate the convenience and personalized experience they receive.

Automated card issuing, distribution, renewal and cancellation

Thanks to automation through Zapier, PassKit helps you simplify administrative tasks and ensure your members can continue enjoying your program without interruptions. 

Some of the integrations include:

It saves time and effort, eliminating the need for manual intervention. It also reduces errors and enhances accuracy as the system performs tasks precisely.

PassKit also enhances security as you can set it to verify the cardholder’s identity before issuing, renewing, or canceling the card. It provides convenience as the cardholder can initiate the program registration and access from anywhere at any time through their mobile device. 

You can set it and forget it. Start a 45-day trial.

Member communication tools

PassKit offers built-in communication tools that enable you to engage with your members effectively. It lets you connect with your members through targeted messages, push notifications, and location-based alerts.

You can tailor your messages to specific audience segments based on their preferences, actions, or demographics.

Push notifications and location-based alerts can help you reach your members in a timely and contextual manner. You can send alerts triggered by specific actions or events, such as a member’s check-in at a location or a change in their membership status. 

You can also deliver targeted promotions and rewards based on the member’s physical location.

It helps keep your members informed and updated and encourages them to take action or engage with your brand.

Data analytics and reporting

PassKit provides robust customer loyalty analytics and reporting features that enable you to gain valuable insights into member behavior and program performance. 

You can track:

  1. The number of members enrolled in your program
  2. The number of membership cards saved to Google or Apple Wallet
  3. The number of cards removed from customers’ mobile wallets 
  4. Performance by day, month, year, or custom dates
  5. Which digital wallets customers use the most
  6. Distribution channels driving the customer acquisition

This feature allows you to optimize your membership program for better engagement and retention.

Scalability and growth

PassKit’s scalable architecture offers several business solutions. One of the most important advantages is allowing companies to adapt to their growth. 

As your brand evolves, your member base and program requirements also expand. PassKit’s architecture provides the flexibility to accommodate these changes, ensuring your program can scale up without hassle.

It helps you stay competitive and relevant by offering the latest membership program features and functionalities.

Affordable pricing

PassKit delivers competitive and transparent pricing, making it accessible to businesses of all sizes. 

PassKit offers a unique pay-as-you-grow model based on customer usage. It means you only pay for what you use, making it an affordable option. 

PassKit also triggers discounts based on usage, giving you even more savings as you grow without worrying about excessive costs.

This feature ensures that even small businesses can enjoy top-notch membership solutions without breaking the bank.

As you can see, PassKit’s membership card system is a comprehensive and user-friendly solution offering many features. 

From mobile wallet integration and customizable templates to cutting-edge technologies, PassKit ensures you can effortlessly create, manage, and grow your membership program while maintaining affordability and scalability. 

Start a 45-day free trial and see why PassKit is the best solution for your business.

The future of membership card systems: Trends and innovations

Image source: Freepik

Here are several trends and innovations shaping the future of membership software while creating more personalized, secure, and engaging experiences for customers:

1. Gamification: This strategy uses game-like mechanics, such as tasks, challenges, obstacles, streaks, badges, and achievements, to enhance user engagement. You can implement gamification in membership systems by providing rewards for completing specific actions or reaching particular milestones. This approach targets Millennials and Gen Z to increase their participation and involvement.

2. Influencer marketing: By partnering with social media influencers and leveraging their trust and influence, you can tap into their loyal following, who may be more likely to sign up for a membership program promoted by their favorite influencer.

3. Voice search optimization: As more people use voice assistants like Siri and Alexa, optimizing membership program websites for voice search can improve visibility and accessibility.

4. Augmented reality: Using AR technology, customers can interact with a brand in new ways, such as scanning a physical product to access membership program benefits or preview future rewards before redeeming them.

5. Artificial intelligence: AI can analyze customer data, predict preferences, and offer personalized rewards. AI also streamlines operations and enables seamless experiences across touchpoints.

6. Blockchain technology: It can provide a secure, decentralized way to store membership information and transactions, increasing customer trust and transparency.

These advancements help create a more meaningful relationship between the customer and the brand and allow businesses to stay competitive.

Conclusion about membership card system

Membership card systems have become essential for building and maintaining customer loyalty. With new technologies and trends emerging, you must stay ahead to ensure you can offer your customers the best experience possible. 

That’s where PassKit comes in. 

PassKit is one of the best membership card systems available today. Its advanced features, user-friendly interface, and customizability make it a top choice for businesses of all sizes. 

With PassKit, you can create personalized membership cards that reflect your brand and offer your customers exclusive rewards and benefits. Plus, with a 45-day free trial, you can see just how effective PassKit can be in driving customer loyalty and growth for your business. 

Don’t wait. Start your free trial today!

FAQs about membership card system

Let’s answer the most common questions about a membership card system.

What is a membership card system?

A membership card system is a comprehensive platform designed to facilitate creating, managing, and optimizing membership programs. These systems enhance customer engagement by offering rewards, incentives, and personalized experiences, fostering loyalty and repeat business.

What are the three types of club membership cards?

Club membership cards typically come in three tiers: standard, premium, and elite. Traditional cards offer baseline benefits, while premium and elite cards provide increasingly exclusive perks. This tiered structure caters to diverse customer segments, encouraging loyalty through tailored incentives.

What is an organizational membership card?

An organizational membership card caters to groups or entities, offering collective benefits to members of a particular community. It encourages collaboration and often includes perks beyond individual memberships.

What are the advantages of digital membership cards?

Digital membership cards offer convenience, real-time updates, and eco-friendly solutions. Digital card enables businesses to deliver instant rewards, track member activities efficiently, and reduce the environmental impact associated with traditional card formats. The digital format also aligns with the mobile-centric preferences of modern consumers.

How do digital membership cards integrate with mobile wallets?

Digital membership cards can be integrated with mobile wallets, which lets users quickly access, display, and manage their memberships on their smartphones. 

This integration improves user experience by simplifying accessibility, offering real-time updates, and catering to the mobile-centric preferences of modern consumers. 

The connection between digital membership cards and mobile wallets represents a significant user convenience and engagement advancement.

Give your client the exclusive experience they desire with their very own custom Metal Membership Cards! These cards exude VIP status, attracting excited new members and keeping existing ones engaged for years to come.

Set yourself above the competition and establish your brand by supplying a unique experience exclusive to your business.

Our Metal Membership Cards are amazing for keeping your clients involved by:

  • Recognizing long time or high profile clients for their dedication to your company
  • Setting various levels of status and memberships within your program
  • Creating a feeling of luxury and class for your clientele

The most convenient way to establish a membership is by providing some form of tangible card for your client to present. These cards are a physical manifestation and constant reminder of their belonging to your exclusive program.

As an added bonus, with Metal Cards you will never have to worry about wear and tear regular paper or plastic cards endure, while solidifying your commitment to a high quality experience and service.

At My Metal Business Card we offer Metal Membership Cards in multiple thicknesses ranging from .3mm to 1mm, with several choices of metal finishes and other custom add-ons available to fit your exact branding.

You can also set each level of membership apart by changing the type of Metal Card, finish, or design for each set!

We specialize in providing Metal Membership Cards that are not only fancy, but fully functional. Tracking purchases and usage in tandem with your POS system, awarding discounts, and allowing convenient access to member privileges has never been easier.

Our Metal Membership Cards Features

  • Durable .5mm stainless steel – chosen for its ideal weight and durability. The cards are sturdy, and the perfect thickness for a luxurious in hand feel.
  • Standard business card (3.5 X 2”) or credit card dimensions (3.37 X 2.12”)
  • Rounded corners – for a refined style and safety
  • Unlimited custom cut-through areas
  • Surface etching – front and back!
  • One FREE screen printed color, which can be used on both sides!
  • FREE custom shapes to highlight elements like your logo/brand (so long as they fall within our standard dimensions)

Take advantage of what our Metal Membership Cards have to offer with premium customization options!

Variable Data

  • Solidify your client’s VIP status in metal by personalizing each card with a name, number, or both with our Variable Data add-on. This added touch of personalization elevates the Metal Membership Cards and is proven to increase customer loyalty, and engagement. Variable Data can be silver laser etched into the surface, or screen printed in color onto the face of the cards. Simply upload the variable information in an Excel file with your order.

Individualized QR and Barcodes

Make access to important information quick and convenient with our variable barcodes and QR codes. QR and Barcodes are perfect for gathering customer data, and tracking Membership Card usage. This data can be used to improve program incentives and rewards based off of information collected by the cards.

Magnetic Stripes

Add a magnetic stripe to the back of your Metal Membership Cards! Choose from either a Hi-Co or Lo-Co magnetic stripe. Our stripes are universal and can be encoded with your information and delivered to you ready-to-use. This option is ideal for membership cards that need to be used to physically scan into a location, or to access/redeem credit within the company’s POS system.

Membership Cards Variable Data FAQ

Do I need Hi-Co or Lo-Co magnetic stripes?

This information can be acquired from your POS system provider. Hi-Co stripes are generally utilized with cards requiring long-term use, while Lo-Co is commonly used with gift cards, loyalty programs, and metal membership cards.

All our orders will receive Lo-Co unless otherwise requested.

Where can I create the serial numbers?

Your POS system can create specific or sequential number to your preference.

How do I submit what I need encoded onto the magnetic stripes?

Simply upload a Microsoft Excel file with your serial numbers during the order process.

Do I have to order my cards with magnetic stripe?

No, you can choose whether to include or remove the magnetic stripe from under the Advanced Settings tab on the card builder page.

What if I don’t have all the members’ names up front?

Our specialty is geared towards mass-production; therefore, we recommend waiting until you have a larger order of cards to place. If you don’t have all the members’ names up front, you have a few options:

1) You can place the initial order for however many cards you need as of now, then order smaller quantities once the names are acquired.

Note: going this route, the smallest order we can do is a Sample Run for $150. This is typically for five cards.

2) You can place the order with a surplus and take the extras to a local engraver to add the names as needed.

Note: we recommend having your engraver test on our generic samples prior, to ensure their laser is compatible with our cards. Please feel free to request free generic samples from our stock here: https://mymetalbusinesscard.com/request-samples

3) Instead of printing names, you can assign a member or sequential number to each card and produce in larger quantities. This is a popular and cost-effective option!

Membership Card Types / Finishes

Metal Membership Cards are available in all five of our card types:

  • Stainless Steel
  • Black Metal
  • Copper Finish
  • Rose Gold
  • Brass Finish.

Our most popular choices are our Stainless Steel or Black Metal Cards for their simplicity and class. Standard Stainless Steel Cards come with a natural finish, which is somewhat reflective and smooth. While, Black Metal Cards have a luxurious, black matte surface.

Looking to step your cards up a notch?

Customize your Metal Membership Cards further with a unique finish or additional colors:

Brushed Finish – The Brushed finish takes the standard, matte card up a notch. This add-on provides a horizontal grain to the front and back of the card, which yields a sophisticated look that also helps to protect against finger prints. On a Black Metal Card, the brushed finish transforms into a cool and sophisticated Gunmetal color.

Textured Finish – This unique finish offers a subtle textured feel, similar to sandblasting, which adds a new tactile element to an already impressive metal card.

Chrome Finish on Stainless Steel – This high-shine mirror like finish transfigures the Stainless Steel surface to a futuristic Chrome. The reflective Chrome finish acts as a natural light attractant, highlighting all the right aspects of your cards – perfect for platinum members!

Extra colors – If your perfect design requires several colors, you can add on many as you need! We can even match Pantone colors to ensure accuracy when matching your company’s specific style and branding. In addition to our screen printed colors, we can also full color print photos and images onto the card surface – a first in our industry!

Utilizing Metal Membership Cards is the ideal way to provide your clientele with a membership card that will instantly impress, and stand the test of time.

Cater to your clients and make them feel honored when they receive their fully customized Metal Membership Card!

Ready to get started? The first step is placing an order!

We Made Ordering Custom Membership Cards Online Easy!

STEP 1: ORDER

Pick your quantity and place your order through our secure check-out at https://mymetalbusinesscard.com/product/metal-membership-cards/. During check-out, upload any artwork and notes for us i.e. drawings, logos, even a photo of your current card. If you’re personalizing the cards, make sure to upload your Variable Data under the Advanced Settings tab.

STEP 2: PROOFING PROCESS

Pick your quantity and place your order through our secure check-out at https://mymetalbusinesscard.com/product/metal-membership-cards/. During check-out, upload any artwork and notes for us i.e. drawings, logos, even a photo of your current card. If you’re personalizing the cards, make sure to upload your Variable Data under the Advanced Settings tab.

In 24 working hours or less, you will receive a digital proof made by one of our professional in-house designers. Simply let us know if you have any changes – we’ll work back and forth with you during the digital proofing process! Once you’re completely satisfied, confirm your artwork for production.

STEP 3: PRODUCTION & SHIPPING

After confirming your artwork, your Metal Membership Cards will be produced in our state-of-the-art facility. Allow roughly 2-3 weeks for production while we fabricate your custom Metal Membership Cards!

For all of your Custom Membership Card needs, contact My Metal Business Card now and experience the difference.

My Metal Business Card is the world leader in Metal Membership and Business Cards because of our service, price, speed and 100% satisfaction guarantee!

P.S. – If Metal Cards aren’t really your thing, we also offer Plastic Membership Cards!

Our #1 goal is to make you instantly stand out, and to leave a memorable impression. We’d love to make Metal Membership Cards for YOU! Call us at 714.213.8155 or email Sales@mymetalbusinesscard.com to get started with an order.

What is Custom Made Membership Cards and Why Do We Use Them?

Custom Metal Membership Cards - Instantly Wow Your VIPs - Metal Business Cards

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